FHM Sexist Women - 1.5 pts Gemma Atkinson - 14/1 - Bluesq.com

The previous top 3 of the FHM Sexiset women are as follows:

2007 - 1. Jessica Alba 2. Keeley Hazell 3. Eva Longoria
2006 - 1. Keira Knightley 2. Keeley Hazell 3. Scarlett Johansson
2005 - 1. Kelly Brook 2. Cheryl Tweedy 3. Angelina Jolie
2004 - 1. Britney Spears 2. Rachael Stevens 3. Beyonce Knowles
2003 - 1. Halle Berry 2. Holly Valance 3. Britney Spears
2002 - 1. Anna Kournikova 2. Rachel Stevens 3. Britney Spears

What is interesting is there are no repeat winners. In fact, only three women (Keeley Hazell, Rachael Stevens and Britney Spears) have appeared more than once in the top three. Winners tend to come from a combination of attractiveness and, just as importantly, publicity the previous year (FHM photoshoots and non FHM events e.g. popular films). Paddy Power has a full book. Those that are 10-1 and below are:

Jessica Alba 7 - 4
Keeley Hazell 3 - 1
Gemma Atkinson 6 - 1
Rihanna 8 - 1
Scarlett Johansson 10 - 1
Hayden Panettiere 10 - 1

I think Keeley Hazell should be the clear favourite - FHM and other publications give her much publicty. Keeley is fair value at 3-1. However, Bluesq quote 14-1 about Gemma Atkinson. I think her appearance in IACGMOOH may give her the publicity she needs - cetainly 6-1 is a much more accurate price. I'm having 1.5 pts (max allowed) at 14-1 at Bluesq.